Consider it a great way to avoid the emotional political debate that can take place at an American Thanksgiving dinner: go online shopping on your smartphone.
According to data compiled by Adobe, and what they call their “Adobe Digital Index” – which tracks approximately 80 percent of e-commerce through the top 100 retailers in that space – 47 per cent of Americans who browsed online on the holiday Thursday did so on their smartphone device.
It wasn’t quite the growth some were expecting, but double digit, nonetheless as Adobe is saying the total sales yesterday were just shy of $2 billion, at $1.93 billion.
That’s an uptick of 11.5 per cent, when comparing to the year prior.
Another remarkable fact: that TVs and tablets were some of the top grossing electronic sales.
Both saw steep discounts in the ballpark of 25 and 22 percent, respectively.
Last year, tablets were only discounted on average 12 per cent.