Curling deals with aging fan base
In an effort to draw in a younger group of fans, Brier organizers are taking a page from the sport of Golf as they look to re-vamp the off-ice entertainment. Manager of Promotions for the Brier, Chris Dornan, says golf faced a similar problem about 15 years ago. "We've got a younger athlete, more fit athletes, and we can't lose sight of the importance of our demographic right now but we need to find ways to attract more youth to the sport." Dornan adds, in an effort to woo some of Calgary's...
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