In the midst of hard times in Calgary, a campaign has been launched to try to get residents experiencing the city, and supporting and celebrating local businesses.
Calgary Economic Development and Tourism Calgary have partnered in a social media campaign to get people talking about why they love Calgary.I
“It’s important to get people talking about our city. Calgarians are our best ambassadors and the best people to explain the unique spirit of our city to their families and friends down the street or across the country,” says Mary Moran, President and CEO of Calgary Economic Development. “Simply by telling people the things you love about Calgary will make a difference.”
“Through our work of bringing Calgary to the world, and the world to Calgary, Tourism Calgary and Calgary Economic Development are in the optimal position to see the best in our city. There’s no doubt that we’re facing tough times, but through it all, the best parts of who we are haven’t changed,” says Cindy Ady, CEO Tourism Calgary. “We think it’s important to help Calgarians renew their love for Calgary by reminding them of the reasons our city is such great place in which to live, do business and visit.”
Three campaign videos, Calgary Proud, Calgary Made and Calgary Experience have been launched in an attempt to capture Calgary’s spirit and boost morale during these tough economic times.
Calgarians are encouraged to use the #Loveyyc hashtag, and the campaign will culminate with a city-wide celebration on November 5th.
The cost of the campaign for Calgary Economic Development is $450,000.