— TELUS (@TELUS) October 4, 2016
That was the tweet out out yesterday by Telus, following the announcement this week of a federal plan to impose carbon pricing on the provinces. Telus clearly believes that their corporate image benefits from being supportive of strong environmental policy, in this case carbon pricing. That’s their decision, obviously, but did they really not consider that by trying to appeal to one side in a political debate, they’d encounter a backlash from the other side? Apparently not:
It’s not just that Telus expressed support for the idea of carbon pricing, they very specifically expressed support for the Liberal plan, and specifically mentioned two Liberals. Someone at the company belatedly realized this misstep, and the following was tweeted today:
Our carbon pricing tweet late yesterday was not meant to be partisan or political, but we know it appeared that way, and we’re sorry.
— TELUS (@TELUS) October 5, 2016
I doubt this will come as any consolation to anyone offended by the company’s original tweet. Obviously it remains to be seen how the provinces will respond to the new federal minimum price and what the impact on consumers and the economy will be. But people are apprehensive about the impact this could possibly have, and companies should be aware of that.