In the eighties Coke learned you don’t mess with a brand. Faced with dwindling pop drinkers it introduced a new formula and called it “New Coke”. Loyal drinkers turned on the company and under considerable pressure it re-introduced the original formula under the label “Coca-Cola Classic three months later. Some suggested the whole thing was a marketing ploy despite the company insisting it was a failed attempt to bring on a new drink for consumers.
Alberta’s PCs don’t want to be re-branded and have gone so far as to include it in the new rules for the upcoming leadership contest. Maybe it would have been easier to have simply stated: Mr. Jason Kenney don’t even think about merging the PC party with the Wildrose.
Kenney has been clear his whole reason for running is to unite the right under one banner. That ‘banner’ would be a new political entity. However, Wildrose supporters have been clear that they don’t want to join the PCs and the PCs are now clear in saying their ‘brand’ will not be harmed.
Hard to see how Mr. Kenney can run for the leadership of the PCs while publicly stating his goal is to unite the right under a ‘newly named’ party.
Unless of course this is all just a marketing ploy to bring attention to the PC brand and a few months from now we’ll be talking about the “PC classic” party. Stranger things have happened in Alberta.