A restaurant chain is reversing its decision to stop using Canadian beef and apologizing to Canadian Ranchers.
Earls touched off a firestorm of criticism last month when it said it would serve only “Certified Humane Beef” from a Kansas company.
Earls President Mo Jessa tells Global News the decision was a mistake and they will make it right.
“It’s not going to be easy but nothing great is done by taking the easy way out. One good thing that’s come out of all this is that ranchers are reaching out to us and saying they’re willing to work with us.”
Jessa says there is beef here that meets Earls new requirements but not enough.
He says they’ll work harder to find that Canadian supply that meets its criteria.
Jessa, pointing out that Earls first restaurant was in Alberta, has a message for producers.
“We’re willing to work with you, and we’re going to work hard to earn your trust back, and we’ll get the beef we’re all proud of back into Earls restaurant.