News Talk 770 allows you to place your ad in an environment where consumers are engaged, are having their opinion formed, are sharing what they learn and where your ad recall is much higher. Our listeners have a strong affinity for the personalities~ Hosts like Bruce Kenyon (The Morning News), Danielle Smith, Afternoons with Rob Breakenridge, Calgary Today with Angela Kokott, and Sports Talk with Jock Wilson.
News/Talk 770 is Calgary’s #1 commercial radio covering News/Talk/Sports. Over the last 49 years News/Talk 770 has catered to listeners who want to be educated and informed on an ongoing basis with local, national and international news, sports coverage, weather, traffic, business information and quality talk shows on today’s issues. News/Talk 770 is a foreground medium that delivers engaging, lively, provocative and locally based opinion and information to an attentive listening audience.
Why does News/Talk 770 advertising work?
1) Our listeners are actively engaged when listening to our station, so they are more likely to hear your commercials as well. They are listening to News/Talk for information, so they are less likely to view your commercial as a disruption and change the channel when your commercial comes on. Our listeners are also more likely to stay with the station during a commercial break because they want to hear the rest of the conversation. More important than how many people listen to a radio station is how many people respond to your commercials and this is where News/Talk 770 excels. Ad recall on News/Talk stations is 60% greater than music stations.
2) Our AM signal spreads over all of southern Alberta, so you also benefit from reaching farmers and southern Alberta communities that Calgary FM stations can’t reach.
3) We have a wide variety of specialized shows focused on categories like financial issues, home renovation, gardening, travel, electronics and sports. What a great environment for you to place some of your commercials if your business is related to these categories.
4) Our listeners are predominantly age 50 plus and they have accumulated fabulous wealth to spend with your company. Scroll down to see the 50 Plus video below.
A huge determining factor of your success on a radio station can be directly attributed to the expertise of your account manager gathered over decades of marketing experience. They will suggest cost effective campaigns and commercial content that will perform for your company within your budget. Our sales department has over 250 years of advertising and marketing experience that can be focused on your business. If you’d like to hear from one of us about growing your business, promoting your event or finding employees, contact Doug or Steve directly or submit the form below.
Director of Sales