Residents in Sundre are rallying behind their tourism industry which has allegedly taken a hit after last month's oil spill downstream of the town. 
Officials say the community triples in size during the summer months calling it a true tourist destination.
Yet some believe they've lost some 25% of their business after the June 7th spill in the Red Deer River.
Chamber of Commerce President Sherri Tytkanych says the problem is the leak happened downstream of Sundre, not affecting the community at all.
A few dozen people turned up for a barbeque over the noon-hour to lend support to local business.
Tytkanich says tourism brings money, money brings jobs and jobs bring more people, and misinformation has disrupted that cycle.