In a move that has many people scratching their heads, luxury French fashion house Balenciaga has created a leather tote that looks like an upscale version of the $1 Ikea Frakta shopping bag.
Understandably, social media users have been having a field day with this new fashion product.
A $2k Balenciaga bag or a $1 ikea bag!? pic.twitter.com/ywmgBpZgeD
— Papi (@TuniNed) April 21, 2017
Who wore it better? Balenciaga or IKEA? pic.twitter.com/LCB9Qri2xN
— Mikael Pawlo (@mpawlo) April 18, 2017
Never ones to pass up a marketing opportunity, however, the beloved Swedish brand is using this fresh burst of PR to promote their iconic bag.
Of course, fashion is famous for taking inspiration from everyday items and elevating them to couture status. In 2007, Louis Vuitton famously created a luxury version of the plaid plastic carryalls used by migrant workers in China.
The luxury house’s version came in leather with a large insignia stamped on its side and retailed for roughly US$1,000.
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