A longtime staple of Calgary’s arts community is facing financial crisis and could face its final curtain call.
Alberta Theatre Projects was founded back in 1972 and it could close after next season if it doesn’t get immediate donations.
A $200,000 shortfall is threatening the theatre company’s future. It is facing a nearly 80 per cent shortfall in corporate sponsorships and private donations in the midst of the economic downturn.
“As we look ahead we know that we’re going to be able to produce this season and we’re know we’re going to be able to produce next season-we’re in that kind of position. But, we’re very carefully balanced and we need peoples’ help to make sure we can plan for the season following our ’18-’19 season, said Vicki Stroich, Executive Director with Alberta Theatre Projects.
ATP relies on public funding, revenue from ticket sales, and private donations.
Stroich says the company has already restructured and made other adjustments to cut costs as much as possible. It’s also made job cuts through attrition.
So what happens if ATP doesn’t get enough donations?
“In that case we will take a hard look at what programs we can continue and what we can support in the future,” said Stroich.
Initially ATP faced a shortfall of $400,000 but the Calgary Foundation came forward with a $200,000 grant.
The not-for-profit company issued a desperate plea for donations Wednesday afternoon.
— ATP (@ATPlive) March 1, 2017
With files from Global News