Donald Trump’s victory in Tuesday’s historic U.S. election certainly came as a shock for many who had been following the campaign.
Leading up to the vote, all but a handful of American polls had predicted Hillary Clinton would come out ahead.
But after the votes were counted, it was Donald Trump who was knocking on the White House door.
READ MORE: Donald Trump wins the White House
Now in the wake of the election, the question many are asking is how the polls ‘got it wrong’?
Quito Maggi, President and CEO of Mainstreet Research told News Talk 770’s Danielle Smith that pollsters in the U.S. are at a disadvantage because automated polling is illegal.
“What we’ve found here in Canada is that when you do automated polling, because of that anonymity of the IPR – you’re talking to a machine – people are far more honest in their responses,” Maggi said.
Maggi also said there is a herding mentality among pollsters, meaning that as more and more polls were showing Clinton in the lead, it became harder for pollsters to break away from the pack.
“It became very, very difficult for polling firms to be that outlier and the few firms that continued to do it, like the LA Times poll, were heavily criticized by other media.”
Maggi said it reached a point in the campaign that pollsters were all reporting the same result; that turned out to be wrong.
He also suggested the smaller sample sizes in the U.S. may have contributed to polling error.