Two weeks ago, with the Stamps playing the Argos at BMO Field, I listened in on our halftime show as Jock chatted with an Argos official who was also a big part of the Grey Cup committee, hearing how awesome tickets sales for the Grey Cup were looking, even as I looked at a ‘tickets available’ map on Ticketmaster that painted a starkly different story. Finally, reality has set in. Prices have been slashed with fans now able to get tickets for under a hundred bucks. Well done, but likely too late.
I get that the chance to host a grey Cup is a chance for the host city to cash in, but the Stampede style attitude you can charge whatever you want and people will still show up has too stop. In recent years we’ve seen a non sell out in Vancouver, and a game in Winnipeg that didn’t sell out until days before.
I love the CFL and I love watching the Grey Cup no matter who’s in it. But in these times, why would you even think of charging ridiculous premium prices for what’s supposed to be a national celebration. I’m not saying 10 bucks a seat, but keep prices were fans can afford them, where a family can consider a Grey Cup experience. You might just make new fans who’ll be around for a lifetime.