The Notley government is touting the success of a made-in-Alberta business and chances are you have some of their product in your bathroom.
Ceapro with the help of the Alberta Innovates program has now opened a larger production facility in Edmonton and is doubling its staff from 30 to 60.
Ceapro has created an oat-oil extraction process and its product is used by well-known brands like Aveeno, Neutrogena, and Dove.
Premier Rachel Notley says Ceapro is an example of real diversification.
“This is exactly the type of economic diversification we want for our province. Alberta farmers providing an Alberta product to an Alberta enterprise supported by Alberta research and innovation to process using innovative methods and technology developed in, you guessed it, Alberta.”
The Alberta government contributed $2.5 million to Ceapro through the Alberta Innovates program.
Steve Price, President and CEO of Alberta Innovates says they’re hoping to grow on Ceapro’s success.
“We believe that having this facility located here in Alberta will lead us to many new high quality products being developed in Alberta. Aveeno, Dove, Neutrogena, products that most of you have in your households, all contained extracts from Ceapro.
The hope is that ripple effect created by this technology could help build a bioprocessing hub in Alberta.
“The more than you can find local processing and upgrading opportunities for your natural resource the better. So you start small and you hope that you can establish a good international reputation and you grow the call for your product.