Canadian Blood Services is joining forces with 21 blood agencies around the world in a unique campaign for new donors.
The Missing Type campaign imagines a world without blood donations, by visually removing the letters A, B and O at iconic locations.
Kirsten Foster with Canadian Blood Services explains.
“The letters A, B and O are going missing from everyday life. It’s incredibly difficult to understand the world around us without all of our As and Bs and Os. When we’re missing the blood types A, B, and O it becomes really difficult to treat hospital patients and save lives.”
Calgarians were invited to Canadian Blood Services Tuesday to learn their blood type and learn about how to become a donor.
Foster says this year Canada needs 100,000 new donors to meet the demand.
“There was a survey that was conducted in April that revealed a 30 per cent drop in new donors across 21 countries last year compared to a decade ago. We don’t have enough donors in our donor base to meet that demand so we need more people to come out and donate, and step up and be those missing types for hospital patients.”
For more information head to missingtype.ca
The campaign runs until August 28.
Photo from Canadian Blood Services