Alberta cattle ranchers are still angry about a decision by Earl’s to stop buying Canadian beef in favour of certified humane beef from the U-S.
Chair of the Alberta Beef Producers, Bob Lowe, says people need to realize that our beef is actually superior to the certified humane product, but it doesn’t have the stamp.
However, he acknowledges that his group needs to do a better job of getting that message out.
A lot of people have voiced their displeasure, via Twitter and on our talk shows, over Earl’s decision and have threatened to boycott the restaurant.
Earl’s says it searched for nearly three years but couldn’t find an Alberta supplier with the Certified Humane designation that could meet its large demand.